Use case

Make automated posts look human

Nothing says 'this account is a bot' like posting at exactly 09:00:00 every day. Untimely triggers your posting endpoint at a different believable time inside a window you define — weekday afternoons, weekend mornings, whatever cadence a person would actually keep.

Predictability is the tell

Audiences, moderators, and ranking systems all notice metronomic timestamps. Varying the minute is not enough; a human posting pattern varies by hours and skips the same slots. A window plus day-of-week selection reproduces that.

How to wire it

Point a webhook action at whatever performs the post: your own service, a serverless function, or an automation platform's inbound hook. Untimely sends the trigger; your endpoint holds the platform credentials and content queue.

Stay within platform rules

Automation policies differ by platform. Untimely varies when your automation runs; keeping the automation itself compliant (disclosure, rate limits, API terms) is on you.

Try it

Create it with one API call (create an API key in dashboard settings first):

curl -sS "https://untimely.app/api/events" \
  -H "authorization: Bearer $UNTIMELY_API_KEY" \
  -H "content-type: application/json" \
  -H "idempotency-key: human-feeling-posts-001" \
  -d '{
    "name": "Post at a believable time",
    "interval": 2,
    "frequency": 1,
    "betweenTimeStart": "15:00",
    "betweenTimeEnd": "22:00",
    "daysOfWeek": [1, 2, 3, 4, 5],
    "actionType": "WEBHOOK",
    "webhook": {
      "method": "POST",
      "url": "https://example.com/publisher/post-next"
    }
  }'

FAQ

Questions about this use case

Does Untimely post to social platforms directly?

No. Untimely has Email, Webhook, and Slack actions; your endpoint or automation tool does the posting. That separation keeps platform credentials with you.

Can the content vary too?

For email delivery, yes — GPT content generation can vary the wording per run. For posts, vary content in your endpoint.

Can I skip weekends?

Yes — daysOfWeek takes any subset of days.

Create event